My role | I worked closely with the account team to understand the root needs and translate those to our creative team to bring to life. I scoped the entire year-long program of photoshoots and content creation, from initial photographer selection to post-production and beyond. For all photoshoots conducted over the span of a year, I worked closely with my Art Director to scout shoot locations, assist photographers on-site, and ensure business and creative objectives were met in post-production. 

Biggest challenge | I had to maneuver around extremely tight budget constraints to allow the team to create the truly incredible images the client was looking for. This meant thrifting set items for the photoshoots, fitting in multiple brands for single-day shoots, and a number of other hacks to keep costs down.

Results | The campaigns we produced ultimately led to a bold new look for each brand we supported and a client looking for repeat business from the team.